Who we areThe history of Azalea

Founded in 1960, Azalea stands as a true gem in the heart of Bellagio, a picturesque town celebrated as the “Pearl of Lake Como.” With decades of tradition and excellence, Azalea has earned its reputation as one of the most iconic and beloved stores in the area.

Step into Azalea and discover a world of timeless elegance, where each piece reflects the finest craftsmanship of Italian artisans. Our collection features:

  • Lustrous silk, shimmering with unparalleled beauty
  • Lightweight cashmere, perfect for any season
  • Soft cotton and wool, all exclusively sourced and crafted in Italy

A highlight of our offerings is the exquisite range of pure silk shawls, meticulously printed using traditional color screen techniques. Each shawl tells a story of artistry and heritage, making it a must-have for those who appreciate the finer things in life.

What truly sets Azalea apart is our selection of limited-edition pieces, designed exclusively for our brand and produced locally in Como. These creations embody the perfect blend of innovation and tradition, offering unique designs that you won’t find anywhere else.

Whether you’re a connoisseur of fine textiles or seeking a memorable piece of Lake Como to take home, Azalea promises an experience that celebrates Italian elegance and craftsmanship at its finest.

Visit us and be inspired by our extraordinary collection!

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